Play Noa — a co-op game for building habits

Noa is a game for building habits together with others. You pick your habit yourself, the game makes sure it gets done.

The start page

The intention builder with choices for when, after which habit and where — The intention: when and where

The reporting view with the habit, the intention, yes and no buttons and the neuron growing below — The report, yes or no

The weekly call with four participants, three questions and a countdown for your turn — The weekly call

A live session where Fredrik leads the breathing, with a ring showing the breath and the energy — Live breathing session

The shop where energy buys a streak freeze — Energy and the shop

Screenshots from the app.

First, you meet Noa.

Noa is a neuron. He greets you when you open the game and asks four questions about what you want to strengthen right now. Then he suggests habits that fit, and you choose. Before you have even created an account, you have done a breathing exercise with him and made your first report.

Why a neuron? Because a habit literally is a nerve-cell connection that grows stronger every time. How it works →

You pick the habit.

Maybe a daily walk. Reading. Waking up rested. Skipping sugar on weekdays. Choose a ready-made track, some with guided videos, or build one of your own that fits your life. Then you decide when and where, and write it down as an intention. That makes the habit easier to remember.

One thing we ask before you start: ask yourself honestly, are you ready to change? If the answer is yes, remember it when it gets heavy. If the answer is no, that's true too, and then you should pick something else.

MovementFoodRestBreathingFocus

Every weekday, yes or no.

Monday to Friday you answer one question: did it happen today? Weekends are free. A no counts just as much as a yes, because the report is what keeps the habit in your awareness. Every yes adds a piece of myelin to your own neuron, and you watch it grow. If you forget a day, you can report afterwards for 48 hours.

The group and the call.

You play in a group of five. Once a week you meet on a call of about 20 minutes, and one at a time you share how the week went. That is where your days are counted, and where most people discover they are not alone in their bad days.

The emotional tools and the energy.

Behind the lightning bolt in the app there are short breathing exercises for when you are overthinking, tired, stressed or anxious. Every day there is also a live session where you breathe together with others. Reports, calls and breathing give you energy, and you can spend it on things that help you along, such as a freeze that saves a day you missed.

Two months.

Count on about two months before the habit runs on its own, for most people. That is why the challenge lasts two months. You choose between a deposit, of which you get 95 percent back once you have reported every weekday and joined the calls, and a lower fixed price. Paying by card, you start with 14 days free.

Start here Organization? Book a call