Noa The Game

Noa - A game for building habits, together.

Our game won't decide your habits, that's on you! The game helps you follow through on your habit.

Two Noa figures in front of the mountain and the lake

Have you felt how challenging it is to keep a new habit?

…you're not alone in that, regardless of age, gender, culture; we all share the exact same biological threshold for maintaining a new habit.

How Noa is played.

1. Pick your habit. Which habit, why, and what has been in the way? Choose a ready-made habit or build your own to fit your life.

2. Report "Yes" or "No", every day. It takes a few seconds. And a "No" is not a failure: by reporting no you keep the habit in your awareness, and that strengthens the habit.

3. Reflect with your group. A few people meet briefly and share how it has gone. Everyone gets 3–5 minutes, one at a time. The point is that the habit grows stronger when it's spoken out loud to others.

Count on about two months before the habit becomes automatic. Research says 50% automate their habit within 66 days, we've seen it go much faster.

How it works →

Results after two years of work with one company

10xrevenue in two years

85 %profit margin

0resignations

9time zones

"It added significant value by promoting a unique approach to employee well-being, leading to a more engaged and healthier team."

Martin LarssonCo-founder, ENV Media

The method was built inside ENV Media, a Swedish-founded remote company with people in nine countries, and ran for two years before it became a standalone tool.

Was it the method that did all of that? No, of course not on its own. But read the case and see what happened to the people along the way.

Read the full case →

Less drama and sick leave at work?

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Writing by Fredrik Brännlund.

Essays from his own experiments, and answers to questions about how habits actually get built.

Volatility and average: a field report

27 September 2026

Fredrik Brännlund removed every source of dopamine that wasn't building him, and measured what happened. Life swung more, not less. But the average rose.

Finally Together is called Noa The Game now

19 September 2026

We've changed our name. Fredrik Brännlund on what it means if you run a company, what doesn't change, and why the game is named after a neuron.

All articles →

Want to implement a new habit?

Implementing a habit doesn't happen overnight, for best results gather colleagues/family/friends and do it together!

But you can explore the game yourself now.

Start here Organization? Book a call